Situation:
- Grandview Heights Aquatic Centre architects created a Facebook and Twitter page about the pool
- Residents were excited about the pool and the social media accounts
- Web Team needed to take over the accounts and “sunset” them
Action:
- Posts on Grandview Heights Facebook page were minimal. Residents were redirected to the City of Surrey Facebook page.
- Exciting Grandview Heights Aquatic Centre content was posted on Surrey
Results:
- City of Surrey Facebook posts featuring a photo album sneak peek to announce the opening day, and a video tour on the opening day. Commenters even tagged their friends saying “let’s go!”.
- The video, “5 Reasons to visit Grandview Heights Aquatic Centre” received 4.9k views. In 2015, the highest organically posted video earned 1.4k views.
- Residents were pleased that the City of Surrey posted Grandview Heights Aquatic Centre updates and accepted that the Grandview Heights Aquatic Centre Facebook page would end.
Natalie Pope 