In 2017 I worked with the Human Resources team and User Experience team to audit the Careers section of Surrey.ca. The Human Resources Team had just updated their print material to be more aligned with the corporate City brand and were looking to help tell their story through their digital assets. This includes the relationship between surrey.ca and the intranet, PeopleSoft, and on-boarding content.
Research
Tactics
- Content Inventory & audit
- Competitive Research
- Stats Analysis
- Workshops: User Journey
- User Testing
- Staff interviews: Recently hired staff
Findings
- Untapped opportunity to tell more stories to help meet the business’ aspiration of having engaging content
- The experience of being newly hired had some technical challenges – it was hard to navigate some of on-boarding pages hidden on surrey.ca
- Update landing page for easy access for both potential employees and current employees
- Reduce number of pages to give clear focus
Results
- Reduced pages from 9 to 3 for easier navigation and to focus on top 3 user questions: Why work here, and what’s it like working here?
- Worked with Careers team to find key stories to feature in the Careers section
- Streamlined landing page to give clear hierarchy for calls to action and giving secondary audience of existing employees a place to go to apply internally.
- Provided recommendations for how to streamline onboarding pages to reduce user flow confusion
- Utilized Volunteering Widget to apply same logic for Career postings – promoting positions in an ‘ad’ format when we need to hire many people like Lifeguards
Landing Page
Life at the City
Natalie Pope 