The Parks Team at the City of Surrey was looking for our Parks web content on Surrey.ca to achieve three goals:
- Increase profile of parks
- Allow easy access to popular park information
- Address some frequently asked questions
Research
- Competitive audit
- Template workshop
- Page Lifecycles
Findings
- Key information like how to host an event in a park was not available
- Inconsistencies with how park pages and amenity pages are laid out
- Opportunities to use the landing page better
- Opportunities for mapping to reduce redundancy in content and to better connect users to parks
Results
- Featured parks on landing page and cross referenced in high ranking pages
- New template for amenities to feature each related park in a structured way
- Lifecycle for parks and events pages created to reduce bulk to make reviewing content easier on user
- Map in the works for future use
Landing Page
Amenities Page
Natalie Pope 