A Case Study on Life Cycle & Content Gaps
The Parks Team at the City of Surrey was looking for our Parks web content on Surrey.ca to achieve three goals:
- Increase profile of parks
- Allow easy access to popular park information
- Address some frequently asked questions
Content Strategy Work
- Competitive audit
- Template workshop
- Page Lifecycles
Results
- Featured parks on landing page and cross referenced in high ranking pages
- New template for amenities to feature each related park in a structured way
- Lifecycle for parks and events pages created to reduce bulk to make reviewing content easier on user
Natalie Pope 